Scotland

Promote Scotland in the French MICE market

Thanks to its proximity with France and the richness of its product, Scotland is a MICE destination that fits with the French market. This is why in 2012, VisitScotland Business Events chose to collaborate with Interface MICE in order to reinforce its position and thus increase the number of requests for the destination.

Scotland

Published by jeremie at 5 February 2016

Categories

Date5 February 2016

Animation during fam trip

Fam trip participants

Gala dinner during Inverness fam trip

Workshop event

MICE workshop in Paris

What we've achieved

Since 2012, the organising of sales calls has allowed us to make thousands of appointments with MICE agencies and corporate meeting planners, in order to present the Scottish MICE offer and generate new enquiries.

In addition, each yearly selling mission enables the Scottish private sector partners to have qualitative meetings as well as during the workshops.

The potential French buyers also have the opportunity to discover the destination for themselves, thanks to regular thematic MICE fam trips.

Since the beginning of the collaboration in 2012, thousands of new enquiries have been generated, which represents a potential economic income of several million £ for the destination.