Implementation of promotional actions targeting French MICE hosted buyers for Hotel industry

To maintain high visibility in the French event sector, Prestige Hotels of the World and Exe Hotels have worked with Interface MICE during 4 years to organise promotional actions in the French market, and thus increase awareness and position the two hotel brands as references for French MICE actors.

CRT Val de Loire
5 February 2016


What we've achieved

To increase the brands awareness, we have organised several annual MICE workshops, with an excellent average of 50 participants (MICE agencies, corporate meeting planners and associations) per workshop. The organisation of the selling missions in Paris and other potential cities also was absolutely essential for the brands: each selling mission enables them to meet between 10 and 15 agencies within 3 days, and always escorted by Interface MICE staff.

We have recruited French hosted buyers for FITUR and EIBTM tradeshows, to guarantee the presence of the key MICE contacts from the French market. Finally, to obtain visibility in the MICE trade press, a press release programme has been developed.

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