Trade Development

What we've achieved

Since 2012, the organising of sales calls has allowed us to make thousands of appointments with MICE agencies and corporate meeting planners, in order to present the Scottish MICE offer and generate new enquiries.

In addition, each yearly selling mission enables the Scottish private sector partners to have qualitative meetings as well as during the workshops.

The potential French buyers also have the opportunity to discover the destination for themselves, thanks to regular thematic MICE fam trips.

Since the beginning of the collaboration in 2012, thousands of new enquiries have been generated, which represents a potential economic income of several  million £ for the destination.

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