Mauritius

Destination promotion through unique digital platforms

Between 2008 and 2015, Interface Tourism has developed a strong communication strategy for the French market for Mauritius Island, and launched at the end of 2014, a digital platform to directly target the final consumer, due to the increase of direct bookings. The objective of this campaign was to increase the number of trips sold to Mauritius, using the potential of the Mauritius-lovers and repeat visitors, encouraging the sharing of experiences between customers.

Martinique
5 February 2016
Jordan
5 February 2016

Mauritius

What we've achieved

To support the creation of the www.monilemaurice.fr platform, Interface Tourism obtained the support of private sector partners working with the destination (airlines, hotels etc.). Visitors were encouraged to post pictures of the destination on the platform, which was linked to the official Facebook, Instagram and Twitter accounts, so that the content published maximised visibility.

A 3 month launch campaign took place, including a prizedraw to increase visibility of the website and encourage visitors to share their best content of the island.

The competition encouraged entrants to post their most stunning pictures of Mauritius to win a trip for 2.
During only the initial launch period, more than 12.780 web-users visited the platform, more than 670 pictures were posted and the Facebook page gained almost 8500 new fans in only 3 months!

Your browser is out-of-date!

Update your browser to view this website correctly.Update my browser now

×