Destination promotion through unique digital platforms

Interface Tourism has developed a strong communication strategy for the French market for Mauritius Island, and launched a digital platform to directly target the final consumer, due to the increase of direct bookings. The objective of this campaign was to increase the number of trips sold to Mauritius, using the potential of the Mauritius-lovers and repeat visitors, encouraging the sharing of experiences between customers.

5 February 2016
5 February 2016


What we've achieved

To support the creation of the platform, Interface Tourism obtained the support of private sector partners working with the destination (airlines, hotels etc.). Visitors were encouraged to post pictures of the destination on the platform, which was linked to the official Facebook, Instagram and Twitter accounts, so that the content published maximised visibility.

A 3 month launch campaign took place, including a prizedraw to increase visibility of the website and encourage visitors to share their best content of the island.

The competition encouraged entrants to post their most stunning pictures of Mauritius to win a trip for 2.
During only the initial launch period, more than 12.780 web-users visited the platform, more than 670 pictures were posted and the Facebook page gained almost 8500 new fans in only 3 months!

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