To support the creation of the www.monilemaurice.fr platform, Interface Tourism obtained the support of private sector partners working with the destination (airlines, hotels etc.). Visitors were encouraged to post pictures of the destination on the platform, which was linked to the official Facebook, Instagram and Twitter accounts, so that the content published maximised visibility.
A 3 month launch campaign took place, including a prizedraw to increase visibility of the website and encourage visitors to share their best content of the island.
The competition encouraged entrants to post their most stunning pictures of Mauritius to win a trip for 2.
During only the initial launch period, more than 12.780 web-users visited the platform, more than 670 pictures were posted and the Facebook page gained almost 8500 new fans in only 3 months!