During this workshop, it was key to highlight the high-end hotel and airline offer, as well as the Emirati culture, still unknown in the French Market. Interface Tourism chose a central but prestigious venue in Paris.
The workshop event consisted of three parts: a short presentation of the destination and of the national airline, followed by fifteen minute meetings, and then a networking cocktail.
Abu Dhabi and its seven partners (DMC, hotels and airlines) met the main players of the French market: TOs product managers, MICE agents, corporate contacts and travel trade press.
With over one hundred attendees who came to meet Abu Dhabi stakeholders and discover the destination, the target was fully met and actually exceeded: with such a success and partner satisfaction, Abu Dhabi decided to reschedule this event in the following years.