Abu Dhabi

Organise a trade event during a European roadshow.

When Abu Dhabi tourism authorities included the French market as part of its European roadshow, Interface Tourism, who has represented the destination since 2007, had 3 objectives: introduce the French market to the co-exhibitors, promote Abu Dhabi towards the French travel trade in both Leisure and MICE markets, and make France a priority market for Abu Dhabi.

5 February 2016
5 February 2016

Abu Dhabi

What we've achieved

During this workshop, it was key to highlight the high-end hotel and airline offer, as well as the Emirati culture, still unknown in the French Market. Interface Tourism chose a central but prestigious venue in Paris.

The workshop event consisted of three parts: a short presentation of the destination and of the national airline, followed by fifteen minute meetings, and then a networking cocktail.

Abu Dhabi and its seven partners (DMC, hotels and airlines) met the main players of the French market: TOs product managers, MICE agents, corporate contacts and travel trade press.

With over one hundred attendees who came to meet Abu Dhabi stakeholders and discover the destination, the target was fully met and actually exceeded: with such a success and partner satisfaction, Abu Dhabi decided to reschedule this event in the following years.

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