Jordan

Jordan launches a major print & digital campaign across the Paris regional transport network

Tourism in Jordan suffered in 2015 from the misperception of the Middle-East region, and from consumers’ fear of international terrorism. Jordan Tourism Board thus launched a major campaign across several markets, including France, to reassure consumers, while at the same time encourage potential travellers to visit Jordan.

Chile
5 February 2016
The View from the Shard
5 February 2016

Jordan

What we've achieved

Interface Tourism has represented Jordan since 2012, and in October 2015 implemented a major print & digital campaign for Jordan across the Paris regional transport network. Residents of Paris had the opportunity to imagine their next holidays in Petra, the Dead Sea and Wadi Rum, whilst on their daily train and metro commute. To target the maximum amount of commuters and capitalse on Jordan’s iconic sites, the communication campaign was implemented across the following different media formats:

– Digital : 650 000 spots broadcasted on 250 screens of 3 majors Parisian train stations (Gare de Lyon, Gare Montparnasse, Gare Saint Lazare) – an audience of 2 million contacts in 1 week

– Print : 800 posters in 221 train regional Paris railway stations, frequented by ABC +/++ consumers – an audience of 8 million contacts in 2 weeks

– Branding : Full-branding of the Opera Metro station ; 500 sqm of unique visibility of Jordan – an audience of 2 million contacts in 2 weeks

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