Several co-branded press trips with Shangri-La Hotel and other partners located in The Shard were organised to offer a unique 24h “vertical life” experience, generating a high amount of media coverage including TV reports such as Télé Matin, one of the most famous TV shows on TV!

In addition to press trips, the French media were also invited to visit The View during a trip to London: in two years, more than 60 French journalists and influencers have visited The View.

Proactive and regular communication about events and activities organised on top of The Shard, were used to promote it as one of the trendiest place in London, and more than 150 articles were published in 2 years.

Two years after the opening, we organised an event in Paris to allow e-influencers to discover London and The Shard through an oculus rift from a city bus in Paris: more than 30 e-influencers attended the event, which was shared hundreds of times on social media!