The View from the Shard

How to turn a tourist attraction into a must-see through PR

Officially launched in 2013, The View from The Shard is a unique tourist site, located at the top of The Shard, London’s newest landmark. Aiming to nurture its growth, the attraction was seeking to expand its public relations in order to strengthen its notoriety and leverage The View from The Shard as a symbol of the British capital and has worked with Interface Tourism since 2014.

Jordan
5 February 2016
Lisbon
5 February 2016

The View from the Shard

What we've achieved

Several co-branded press trips with Shangri-La Hotel and other partners located in The Shard were organised to offer a unique 24h “vertical life” experience, generating a high amount of media coverage including TV reports such as Télé Matin, one of the most famous TV shows on TV!

In addition to press trips, the French media were also invited to visit The View during a trip to London: since 2014, more than 60 French journalists and influencers have visited The View.

Proactive and regular communication about events and activities organised on top of The Shard, were used to promote it as one of the trendiest place in London, and more than 150 articles were published in 2014 and 2015.

In November 2015, an event was organised in Paris to allow e-influencers to discover London and The Shard through an oculus rift from a city bus in Paris: more than 30 e-influencers attended the event, which was shared hundreds of times on social media!

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