Jordan

Promoting Jordan online

Interface Tourism has represented Jordan in the French market since 2012, a key activity has been digital promotion in order to increase notoriety, directly targeting final end consumers to make them want to travel Jordan through positive and qualitative content (photos and videos) across different topics.

Mauritius
5 February 2016
KAYAK
5 February 2016

Jordan

What we've achieved

Digital promotion began with visibility on social media (Facebook and Twitter accounts in French language): the Interface Community Management team implemented a very targeted communication strategy to place importance on the diversity of the destination, including such diverse topics such as adventure, nature, history and religion.

In parallel, background work was developed through e-influencers and especially bloggers: that’s how blog trips became a ‘must’ activity for Jordan.

In September 2015, 5 bloggers had the opportunity to discover Jordan for themselves, becoming real ambassadors spreading positive messages about the destination. In total, more than 700 posts (Facebook, Twitter, Instagram) were made by bloggers during and after the trip, each published a minimum of 3 articles on their blogs.

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