The 2011 event’s objective was to push the island’s image emphasising its cultural identity, far beyond its traditional strengths based on beach tourism. Interface Tourism organised a press conference followed by a workshop and a cocktail party, themed on The Carnival, with the Red Devil as an emblem. The red lighting in the ballroom, created a carnival atmosphere, both warm and devilish, flower arrangements and artificial flames were strategically placed to give a feeling of heat and exoticism etc. with entertainment including a DJ, drums and folk dance band, photos, face painting, lottery etc., the 400 guests (travel agents, tour operators) and 20 journalists learned of the key-messages whilst in a fun, relaxed and festive atmosphere!
In 2014, Martinique wanted to give a 2.0 “atmosphere” to the event organized by the Tourism Board; Interface Tourism proposed to use social networks to entertain guests and those who couldn’t come to the event, and create a “buzz”. A Social Wall with a hashtag especially created was broadcasted on screens in the room, so that guests could see live in real-time all interactions across different platforms (Facebook, Twitter, Instagram). In addition, a selfie machine allowed the guests to take pictures of themselves making a lasting memory of the party with their friends (with e-mail sending and sharing on social networks): 351 pictures were taken during the event!