In partnership with Souple French agency, the leading strategy and creative agency dedicated to destination branding, we developed a branding strategy for the identity of Albania, its DNA, and message that we wanted to deliver: positive, reassuring & attractive. We proposed a creative concept based on the following approach: Albania is one of the last treasures & hidden opportunities in Europe.
Albania is one of Europe’s last secrets.
From the concept “Share the secret”, we proposed a new positioning for Albania, and a global launch programme, promotion of specific “products” to targeted audience. For this creative proposal, we won the 2nd prize!